This programme is designed for those who seek to develop their marketing skills and knowledge. It is suitable for both business students and for those who may be working in Advertising, Sales, Marketing or PR environment.

Structure

·         Marketing Management

·         Customer Service (New)

·         Buyer Behaviour & Consumerism

·         Management Theory & Practice

·         IT for Marketing Management

Entry Requirements

·         The ICM Business Studies Group Diploma or ICM Diploma in Marketing

·         One GCE A-level plus three GCSEs (or equivalent)