This programme is designed for those who seek to develop their marketing skills and knowledge. It is suitable for both business students and for those who may be working in Advertising, Sales, Marketing or PR environment.

Structure

·         International Business Communications

·         Marketing

·         Public Relations

·         Quantitative Methods for Managers

·         Advertising

Entry Requirements

·         The ICM Business Studies Group Certificate

·         One GCE A-level plus three GCSEs (or equivalent)